Phillip Baker
1*, Alexandra Jones
2,3, Anne Marie Thow
41 Institute for Physical Activity and Nutrition, School of Exercise and Nutrition Sciences, Deakin University, Geelong, VIC, Australia.
2 The George Institute for Global Health, University of New South Wales, Sydney, NSW, Australia.
3 The Charles Perkins Centre, University of Sydney, Sydney, NSW, Australia.
4 Menzies Centre for Health Policy, Charles Perkins Centre, University of Sydney, Sydney, NSW, Australia.
Abstract
In their recent article Roache and Gostin outline why governments and public health advocates should embrace
soda taxes. The evidence is strong and continues to grow: such taxes can change consumer behavior, generate
significant revenue and incentivize product reformulation. In essence, such taxes are an important and now
well-established instrument of fiscal and public health policy. In this commentary we expand on their arguments
by considering how the worldwide adoption of such taxes might be further accelerated. First, we identify where
in the world taxes have been implemented to date and where the untapped potential remains greatest. Second,
drawing upon recent case study research on country experiences we describe several conditions under which
governments may be more likely to make taxation a political priority in the future. Third, we consider how to
help strengthen the technical and legal capacities of governments to design and effectively administer taxes,
with emphasis on low- and middle-income countries. We expect the findings to be most useful to public health
advocates and policy-makers seeking to promote healthier diets and good nutrition.