Abstract
In their paper, Nikogosian and Kickbusch show how the effects of the adoption by the World Health
Organization (WHO) of the Framework Convention on Tobacco Control (WHO FCTC) and its first Protocol
extend beyond tobacco control and contribute to public health governance more broadly, by revealing new
processes, institutions and instruments. While there are certainly good reasons to be optimistic about the
impact of these instruments in the public health sphere, the experience of the FCTC’s implementation in the
context of the European Union (EU) shows that further efforts are still necessary for its full potential to be
realised. Indeed, one of the main hurdles to the FCTC’s success so far has been the difficulty in developing
and maintaining comprehensive multisectoral measures and involving sectors beyond the sphere of public
health.